About

KONA – promoting innovation (design & thought) in Indiaabout KONA
KONA sources curious, innovative design products by Indian artists, architects and engineers. It is a platform for young and emerging independent designers who are experimenting with fresh ideas and challenging our conception of materials and functionalities. KONA celebrates eccentricity and playfulness with creative vision. Our projects combine innovation with the communication of familiar ideas – that which is rooted in its Indianness – in unusual and inventive ways. Our programming encourages young professionals to discover the larger scope of their capacities in other disciplines.
Each collection is specially crafted, reflecting changing mindsets and lifestyles in contemporary India.

ideas:
style. mobility. functionality. technology

disciplines:
architecture. engineering. art/design

categories:
art. product design. graphic design.
1)      What led to the conceptualization of KONA?

KONA was born out of perceived need for a platform for design ideas
evolving across India. We felt that there interesting, innovative and
creative work was emerging from various spaces across the country but
that there was a missing platform to bring those ideas onto a common
stage. KONA, which is supported by the SEWARA group, hopes to create a
space of dialogue and discussion among and with architects, artists
and engineers, while also providing us a space to think of new ways to
live in urban India.

2)      What is KONA all about and what does it stand for?
KONA is a platform for young and emerging professionals in the design,
organic gourmet and art space, who are experimenting with fresh ideas
and challenging our conception of materials and their functionalities.
It is a platform for the collusion of ideas and work from a range of
creative fields and opens up a space for engagement on how we eat,
think and live. KONA, in Hindi and Urdu, means corner. Out of this
corner, we hope we can create a movement for design and contemporary
living.

3)      What is the main idea behind this one-of-its-kind pop-up exhibition?
Pop-ups are becoming less uncommon in India today though the idea of
creating temporal spaces is not new to exhibitors everywhere. For us
at KONA, the pop-up is an experiment for the larger idea of a KONA
platform, a collaboration among artists and new thinkers. We pooled
our collective resource strengths to create KONA, which borrows from
the programming strengths of the orgniazers, Sonya Fatah, the design
and curative strengths of architect, Nishant Lall and the design and
hospitality expertise of one of the partners’ Inder Kochhar. The
result is KONA, a multi disciplinary pop up, which will showcase
talents in design, gourmet & organics.

4)      On what basis were the participating artists and events
decided to be a part of the festival?
KONA began as an idea; we gradually contacted some established artists
and went on a months-long search for young, emerging artists using
word-of-mouth suggestions, design forums and physical and online
searches to find people who understood and wanted to be part of a
platform. We were interested in the materials used in production, in
their professional learning spaces – architecture, engineering and art
– and we were curious about how and why they were exploring a
particular design language. All of the people chosen for the KONA
event reflect these challenges.

5) Why has ‘design’ been chosen as the main feature of this festival?
KONA started off as a design idea and evolved, more fully, over time
into a platform for urban living, a sort of movement for contemporary
living. Much of how we live has to do with how we perceive design in
the structure of our homes, the choice of the objects and materials we
use in our daily living, and of course, in what we consume – this
third component – what we eat – became a fundamental part of the KONA
exhibit through KONA TALKS and demos on raw food, urban farming and
permaculture.

6) Has KONA been set up in any other city before it comes to Delhi? If
yes, how has the response in the past been?
No. We are launching this concept here in the capital.

7) Is KONA likely to be a regular event in the future?
We hope so.

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